Find out how one of our top clients uses their healthy database infrastructure to unleash the power of big data.
|Big data refers to
And big data is all around us, though we often fail to appreciate it. For instance, in 2012
- The online gaming site Zynga (Words with Friends, Farmville 2, etc.) was processing 1 petabyte of content for players every day.
- 2 billion YouTube videos were watched on an average day.
- 30 billion pieces of content were placed on Facebook each month.
- 32 billion searches were performed on Twitter each month.2
But the big promise in big data is its ability to:
- Reduce costs
- Reduce time
- Guide and optimize product offerings
- Allow for smarter business decision making3
And that’s exactly what our client, Church Mutual Insurance, uses big data for.
Church Mutual is the premium provider of insurance services to customers in the religious institutional marketplace and other compatible markets. They provide property, liability, workers’ compensation, and commercial automobile insurance to more than twice as many religious organizations as any other insurance company. Their customers include houses of worship, denominational offices, schools, camps, and senior living communities. Church Mutual has over 1,000 employees, operates in all 50 states, and in 2013 posted over $1.3 Billion in current assets.
Over their 100 plus years, Church Mutual has witnessed the power technology has to propel a company ahead of the competition, and promote customer satisfaction and retention. As they thought about leveraging the power of Big Data, they were concerned about four things:
However, they had no tools to help them collect and analyze this data, wasting a precious natural resource that could give them a competitive edge over their competition. Using IBM DB2 LUW technology afforded them a powerful, robust database to manage massive amounts of data. As their system began to mature in size and complexity, underlying performance flaws began to appear.
So they turned to DBI Software’s award-winning, patented pureFeat™ suite of software to help them proactively find and fix the issues that were bogging down the system, allowing them to see an immediate increase in speed, stability, and data delivery. They were even able to reduce resource usage without adding expensive hardware.
As their business grows, Church Mutual understands that big data is driving their profitability. Armed with the knowledge captured by DBI’s pureFeat suite of software, they are able to analyze trends and improve their response times even further. Church Mutual looks forward to using big data to provide greater customer satisfaction, enhance fraud prevention initiatives, and develop better products and services for new and existing customers.
If you’d like to learn more, you can download the Church Mutual case study here.
What You Must Know
You need a healthy database infrastructure to unleash the power of big data.
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