Doesn't sound like a news flash, does it? Well, apparently it was for the good folks at T-Mobile. Your business may be just one great idea, or one great promotion, or one Tweet away from server and database meltdown.
Does not sound like a news flash, does it? Well, apparently it was for the good folks at T-Mobile. Unless you were abducted by aliens and brought back to their home world for extended experimentation, you have probably noticed that for several years now, under the leadership of John Legere, T-Mobile has been shaking up the wireless business in the United States. Their low prices and long list of features have not only taken attention away from their spotty reception, but they’ve also caused the other phone companies to step up their game to compete.
But T-Mobile was not prepared for the response. At all. And they still are not. Mark Hachman reports in a great article that “T-Mobile’s Uncarrier 11 promo fails to deliver and the company says high demand for the app is the problem.”1 The app launched, and loaded, but failed to work by about 9:45 a.m. PT on the first Tuesday. But Dominos could not even handle the volume of orders from people who were able to get coupons, and pulled out after only two weeks. Moreover, after four “T-Mobile Tuesdays,” the problems persist. As Karl Bode reports, “Each Tuesday since [the first one], customers have similarly complained that T-Mobile’s app either doesn't load at all, or suffers consistent timeouts. As a result, complaints abound in the Apple and Google app stores from users who say they can’t get the app to work, much less get any rewards from the ‘uncarrier.’”2 I am not bringing this up because I have an ax to grind with T-Mobile, or because I’m chapped that I did not get a free pizza. I am writing about this because it brings to attention the damage that can occur to a company when server and database problems cause a business to grind to a halt. Like T-Mobile, your business may be just one great idea, or one great promotion, or one Tweet away from server and database meltdown. That is why eight of the top 25 retailers in North America turn to my company, DBI Software, to make sure that their IBM DB2 LUW databases are operating at their peak. Are you confident that your IBM DB2 LUW database and servers are ready for an onslaught? If you are not completely sure, then make sure now - call or email us and take completely free 15-Second Challenge. What You Must Know Great marketing ideas without sufficient database support will backfire, cost you money, and damage your reputation. If your IBM DB2 LUW database isn’t keeping up with performance demands, or if you’ve just been handed an emergency purchase request for CPUs and memory - or you want to prevent this from happening in the first place - contact us. We’ll diagnose any database problems for free in about 15 seconds, solve a problem in two hours or less, and save you hundreds of thousands of dollars in CPU’s, memory, licenses, consulting fees, and wasted time. Frankly, we’re not very popular with hardware and database license vendors, but your CFO, shareholders, and customers will love us.
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As part of T-Mobile’s “Uncarrier 11” event on June 6, customers were promised “free stuff every Tuesday:” a frosty from Wendy’s, a free movie from VUDU, and a free pizza from Domino’s - not to mention stock in the company. However, to get these freebies, you had to download the free T-Mobile Tuesdays app to get coupons for them. It sounds like a terrific idea - and it is. In fact, AT&T is already imitating it with their “Ticket Twosdays” program.
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